Policymakers and commentators have since called for regulation to deal with harmful social media bots, most commonly in the form of mandated bot-labeling schemes. 7, 2016), (reporting on a study finding that 20 percent of election tweets were generated by bots). See Daniel Oberhaus, Election 2016 Belongs to the Twitter Bots, Motherboard (Nov. Bot accounts have a bad reputation, thanks in large part to the thousands of Russian-linked Facebook and Twitter bot accounts deployed at scale to spread disinformation and sow social discord in the lead-up to the 2016 election. One question that has prompted debate about the First Amendment’s role in modern society is: What should we do about “bots” on social media? Bot accounts are online accounts where a substantial majority of the content is generated or posted without direct user input. Naturally, that means he's going to get a lot of bots following him.An essay series reimagining the First Amendment in the digital age He obviously has 100-million plus followers on Twitter. I think a lot of it is based on what people usually see on the platform or what they experience. And it's really up in the air where Elon Musk has gotten this 20% number. So that would be devastating for Twitter, I think. And they may end up pulling out of Twitter or saying, look, we're not going to pay as much as you're requesting for this ad space, just because not as many real people are actually seeing it as you claimed.
Now, if they find out that it's not 5% but an additional 15% of accounts are just robots, then they're going to be pretty unhappy. But how this would impact advertisers? Now, the thing is, advertisers, they want to get their product in front of as many human eyeballs as possible obviously. But they couch that in, eh, it's a pretty judgment-based measurement, not necessarily completely scientifically accurate, things along those lines.īut the big deal though, is, sure, Elon Musk would have a field day if he's correct. Of so Elon Musk's contention is that 20% of those are actually not real people. They say that that's a number of users that it actually makes money off. And when we talk about users, we should talk about what Twitter refers to as users, their monetizable daily active users. So the big discussion here is whether or not Elon Musk is right about Twitter having, I guess, as many as 20% of its users being bots. But if Musk is right about Twitter's bot problem, what does that mean for the social media platform? Yahoo Finance Editor Dan Howley joins us with more. Video transcriptīRIAN SOZZI: The battle between Twitter and Elon Musk continues, as Tesla's CEO attempts to back out of the $44 billion acquisition. Yahoo Finance tech editor Dan Howley discusses the potential impact of Twitter's alleged bot problem amid Elon Musk's comments.
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